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HOMAX Brand by PPG Introduces New and Improved TOUGH AS TILE Product

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By: KERRY PIANOFORTE

Editor, Coatings World

The HOMAX brand by PPG  unveiled a new and improved formula for the TOUGH AS TILE™ refinishing product, which helps restore the surface of old, stained or discolored porcelain, glazed ceramic tile or fiberglass surfaces. Formulated to meet the needs of professional and do-it-yourself (DIY) customers, the new product enables users to significantly improve the cosmetic appearance of tubs, sinks or tile over a weekend and at a great price.

In addition to being able to restore bathroom surfaces with a glossy, like-new protective finish, the product boasts many improved benefits that make projects even easier for professionals and DIY-ers, such as:

·        Faster dry time, making tubs and sinks ready for use just two days after application – a full day faster compared to the previous formulation;
·        Easier product application, with a new spray tip for comfort, improved spray pattern and improved drip resistance;
·        Higher gloss, giving a porcelain-like finish;
·        Brighter and whiter color, making surfaces look like new; and
·        Tougher finish and increased hardness to stand up to daily use longer.

“We know that one of homeowners’ biggest investments when it comes to home improvement is their bathroom space, as these projects are expensive and time-consuming,” said Alana Zajdel, PPG senior marketing manager, Homax brand. “With the new Homax Tough as Tile product, users can quickly and easily revamp the look of existing tubs, sinks or tile without spending a fortune or putting in days of manual labor. The Tough as Tile product is also perfect for professionals on a tight job budget or who need to get the job done quickly.”

The product is available in spray-on or brush-on application, depending on the project, and it comes in two popular shades: Bisque, a creamy off-white tone (aerosol only), and White, a clean white (spray-on or brush-on).
 

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